I read the other day on a forums site that a company's website rank had slipped dramatically.
If you are interested in reading what they had to say then continue reading here ....
Their exact wordings "Just last month [Sept 2017] our keywords were performing rather well but last week [Oct 2017] I noticed it has suddenly started to DROP it's ranking for most of it's target keywords. I haven't received any penalty notice or spam notice from Google so I thought it was ODD that it suddenly dropped its ranking. Any suggestions and conclusions to remedy this situation will be massively appreciated."
I replied, if what they say was true with no added input since, then the only conclusion was their server was being intermittant and probably the cause. I did a check and it's their 'Achillies Heel'. Their Host Server was operating at only 72%, should be greater than 99.9. Even some expert forum guys there had no explanation as to why it happened and they class themselves as experts.
Want Page #1 on Google & Bing
If your websites just stuck struggling to load pretty quickly and cannot understand why, then read this on at my website that is looking for google or bing high rankings. This article is written with your best interests in mind. Millions of servers aren't >99.9% which makes your content IS un-king but Queen and useless when the server stops. See media file above, look to the Server section, my websites always at 100%. For your website to load rapidly, it's what you are aiming for to get Google to rank you well, not 29% or 0% or floating in between, it helps tackle and overcome fast page loading issues and it will enhance your SEO high ranking on your website. Go to google or bing high rankings for more about Inbound (Onsite) Marketing SEO.
Let's Work Together
I hope you have understood what has been covered. Need help, let's work together and by all means contact me, but don't ask me to help make your website as you are probably doing an excellent job of it yourself. If you have a SquareSpace account, re-consider as it loads with huge template CSS's. Ask for help getting higher than your current standing on Google or Bing are another matter indeed. It's the ones that contact that gets ahead. A re-thinks required here, this topic of Content's King a seo myth, it's your web Server whose Master will throw a spanner in the works. Let's work together.
Branded Content are Irrevelant
If you have a well known brand like L'Oreal, QVC, BBC & Sky.com the likelihood of these brands using 500 word material are irrevelant as these are branded companies. Ladies, how many female girlfriends do you know whose not-heard of L'Oreal or QVC and go searching for them? Not many they just type in QVC or LorryL.
If your brands in the Un-branded league then it's worthwhile investing by adding transparent material coding to your website as almost nobody has heard of you. By adding a generous amount of material you are advertising to all that your Brands here searching for you with you own taste of well written coding-material. I have just read about an un-branded business in the US who has written 64 words including links only, they are un-branded. Increase the US material wordings to a bare minimum of 500 words but the material has to written in a specifed way to rank well.
Keep Refreshing Your Material Google Rewards with Better Rank
Google wants to see interesting juicy material from you, so does Bing and your customers. By refreshing your material story on a weekly basis the chances of Google's BOT returning are far greater than to another website that hardly ever updates their own website. Your websites are your diplomatic servant online. It's the first thing people sees before they click your website, your title and description. So make your title strong and relevant. Always supply a description in a fashionable sentence that people sees interesting and want to read more, it has to be eye catching. A form of SEM.